Ehrin has vast experience managing the numerous components of a brand, from strategy and social media to digital marketing and e- commerce, and all of the conversations in between. Her career in beauty started with Borghese, where she built strategic branding initiatives, drove consumer insights and developed digital profiles to bring the Borghese legacy to consumers online. She was an integral part in growing an e-commerce presence, expanding the brand’s offerings of innovative products, and sourcing the latest technology and ingredients needed to deliver the effective, targeted skincare solutions that women turn to today.

Ehrin’s unparalleled experience and keen insight has since helped many small beauty brands establish a successful online presence and significantly expand their brand awareness. Ehrin was a key player in the launch and growth of Chuda Skincare, which won the coveted Cosmetics Executive Women QVC Beauty Quest Award. Ehrin was also named an E! online trendsetter in beauty.

Neil is an industry veteran, whose miles of experience are balanced by an enthusiasm for learning, growing and keeping up with the latest beauty innovation. From the esteemed Erno Laszlo Institute to the exquisite Elizabeth Arden company to the launch of Escada Beaute, Neil has earned his reputation of success. One of his most prized accomplishments is the reinvention of the Princess Marcella Borghese brand, which under his guidance achieved profitability for the first time in its storied history. He additionally developed capsule collections for exclusive partnerships with Target and Costco.

Neil’s operational background and keen eye for finding cost savings are complemented by his close relationships with chemists,
suppliers and retailers, creating a seamless path from idea to market for beauty brands in all categories.